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Marketing Automation

European marketing automation and campaign orchestration platforms.

20 companies in this category

Actito logo
Actito
πŸ‡ͺπŸ‡Ί EU Only

Belgian marketing automation platform focused on customer activation across email, SMS, loyalty, and orchestration.

πŸ“ Louvain-la-Neuve, BelgiumπŸ“… Founded 2000πŸ’° Custom / enterprise

Specifications

Employees
~250
Funding
Private growth company
Replaces
HubSpot, Mailchimp, ActiveCampaign
Apsis One logo
Apsis One
πŸ‡ͺπŸ‡Ί EU Only

Swedish marketing automation platform combining email, SMS, forms, surveys, event workflows, and GDPR-aware customer journeys.

πŸ“ Malmo, SwedenπŸ“… Founded 2001πŸ’° Free trial plus paid plans

Specifications

Employees
~300
Funding
Part of efficy Group
Replaces
HubSpot, Mailchimp, ActiveCampaign
AthillyAds logo
AthillyAds
πŸ‡ͺπŸ‡Ί EU Available

Swedish advertising tool that helps small businesses build campaigns surfacing in ChatGPT answers, with targeting and creative generated from their website.

πŸ“ HΓΆrnefors, SwedenπŸ“… Founded 2024πŸ’° Free tier, Pro from €99 per ad account/mo

Specifications

Employees
N/A
Funding
N/A
Replaces
Google Ads
Brevo logo
Brevo
πŸ‡ͺπŸ‡Ί EU Only

French all-in-one marketing automation platform combining email, SMS, CRM context, landing pages, and transactional messaging.

πŸ“ Paris, FranceπŸ“… Founded 2012πŸ’° Free tier + paid plans from monthly subscriptions

Specifications

Employees
~900
Funding
Private growth company
Replaces
HubSpot, Mailchimp, Customer.io
Copernica logo
Copernica
πŸ‡ͺπŸ‡Ί EU Only

Dutch marketing automation platform for email, customer data, segmentation, and event-driven campaign workflows.

πŸ“ Amsterdam, NetherlandsπŸ“… Founded 2001πŸ’° Usage-based plus enterprise options

Specifications

Employees
~150
Funding
Private software company
Replaces
HubSpot, Mailchimp, Adobe Marketo
Custobar logo
Custobar
πŸ‡ͺπŸ‡Ί EU Only

Finnish retail-focused CDP and marketing automation platform for email, SMS, onsite campaigns, and first-party-data orchestration.

πŸ“ Helsinki, FinlandπŸ“… Founded 2014πŸ’° Custom / retail and omnichannel pricing

Specifications

Employees
~100
Funding
Private software company
Replaces
Klaviyo, HubSpot, Mailchimp
E-goi logo
E-goi
πŸ‡ͺπŸ‡Ί EU Only

Portuguese omnichannel marketing automation platform for email, SMS, web push, forms, and journey orchestration.

πŸ“ Matosinhos, PortugalπŸ“… Founded 2003πŸ’° Tiered plans plus custom options

Specifications

Employees
~100
Funding
Private software company
Replaces
HubSpot, Mailchimp, ActiveCampaign
Evalanche logo
Evalanche
πŸ‡ͺπŸ‡Ί EU Only

German B2B marketing automation suite with lead scoring, campaign orchestration, and strong DACH compliance positioning.

πŸ“ Starnberg, GermanyπŸ“… Founded 2001πŸ’° Custom / mid-market

Specifications

Employees
~100
Funding
Private software company
Replaces
HubSpot, Marketo, Mailchimp
Eventozor logo
Eventozor
πŸ‡ͺπŸ‡Ί EU Only

French event platform for registrations, Stripe ticketing, QR badges, and mobile check-in, aimed at comms teams, HR, associations, and SMEs.

πŸ“ Colombelles, FranceπŸ’° Free tier plus paid plans

Specifications

Employees
N/A
Funding
N/A
Replaces
Eventbrite
Friendly Automate logo
Friendly Automate
πŸ‡ͺπŸ‡Ί EU Only

Swiss managed marketing automation platform built for privacy-sensitive teams that want Mautic-style flexibility without self-hosting.

πŸ“ Lausanne, SwitzerlandπŸ“… Founded 2014πŸ’° Custom / managed service

Specifications

Employees
~50
Funding
Private company
Replaces
HubSpot, Mailchimp
Mautic logo
Mautic
Open SourceπŸ‡ͺπŸ‡Ί EU Available

Open-source marketing automation platform for self-hosted email journeys, lead scoring, forms, and campaign orchestration.

πŸ“ Paris, FranceπŸ“… Founded 2014πŸ’° Free self-hosted; managed hosting depends on provider

Specifications

Employees
~community-led
Funding
Open-source community and ecosystem support
Replaces
HubSpot, Marketo, Pardot
Plezi logo
Plezi
πŸ‡ͺπŸ‡Ί EU Only

French B2B marketing automation platform centered on lead nurture, campaign workflows, and content-driven pipeline generation.

πŸ“ Rennes, FranceπŸ“… Founded 2015πŸ’° Custom / B2B-focused pricing

Specifications

Employees
~50
Funding
Private company
Replaces
HubSpot, Marketo, ActiveCampaign
Revalyze logo
Revalyze
πŸ‡ͺπŸ‡Ί EU Available

Revalyze is a Dutch competitive intelligence platform that uses AI to automatically track and analyze competitors' activities across the web. The platform monitors competitor websites, pricing changes, product launches, marketing campaigns, social media, and news mentions, then delivers actionable insights to sales and marketing teams. Revalyze automates the manual work of competitive research, helping businesses stay ahead of market changes and respond quickly to competitor moves. The platform is a European alternative to US tools like Crayon and Klue.

πŸ“ Utrecht, NetherlandsπŸ’° Custom

Specifications

Employees
~15
Funding
Raised €2M+
Replaces
crayon, klue, kompyte
Rule logo
Rule
πŸ‡ͺπŸ‡Ί EU Only

Swedish digital communication and marketing automation platform for email, SMS, and personalized lifecycle messaging.

πŸ“ Stockholm, SwedenπŸ“… Founded 2007πŸ’° Custom / mid-market pricing

Specifications

Employees
~100
Funding
Private software company
Replaces
Mailchimp, HubSpot, ActiveCampaign
SALESmanago logo
SALESmanago
πŸ‡ͺπŸ‡Ί EU Available

Polish customer data and marketing automation platform with strong ecommerce personalization and revenue orchestration features.

πŸ“ Krakow, PolandπŸ“… Founded 2012πŸ’° Custom / growth to enterprise

Specifications

Employees
~400
Funding
Private growth company
Replaces
HubSpot, Klaviyo, ActiveCampaign
Sarbacane logo
Sarbacane
πŸ‡ͺπŸ‡Ί EU Only

French marketing automation suite for email, SMS, landing pages, and campaign orchestration across B2B and SMB teams.

πŸ“ Lille, FranceπŸ“… Founded 2001πŸ’° Tiered plans plus enterprise options

Specifications

Employees
~300
Funding
Private software company
Replaces
HubSpot, Mailchimp, ActiveCampaign
Selligent Marketing Cloud logo
Selligent Marketing Cloud
πŸ‡ͺπŸ‡Ί EU Available

Belgian omnichannel marketing automation suite for enterprise lifecycle orchestration, segmentation, and personalized campaign delivery.

πŸ“ Brussels, BelgiumπŸ“… Founded 1990πŸ’° Custom / enterprise

Specifications

Employees
~700
Funding
Private software company
Replaces
HubSpot, Adobe Marketo, Salesforce Marketing Cloud
Spotler logo
Spotler
πŸ‡ͺπŸ‡Ί EU Only

Dutch marketing automation platform covering email campaigns, lifecycle journeys, forms, and CRM-aware lead nurturing for mid-market teams.

πŸ“ Rotterdam, NetherlandsπŸ“… Founded 2017πŸ’° Custom / mid-market

Specifications

Employees
~350
Funding
Private growth company
Replaces
HubSpot, Mailchimp, ActiveCampaign
Voyado logo
Voyado
πŸ‡ͺπŸ‡Ί EU Only

Swedish retail-focused lifecycle and CRM marketing platform for loyalty, personalization, product recommendations, and omnichannel messaging.

πŸ“ Stockholm, SwedenπŸ“… Founded 2005πŸ’° Custom / retail enterprise

Specifications

Employees
~300
Funding
Private growth company
Replaces
HubSpot, Klaviyo, Salesforce Marketing Cloud
Webmecanik logo
Webmecanik
πŸ‡ͺπŸ‡Ί EU Only

French marketing automation platform and managed stack for lead nurture, scoring, landing pages, and GDPR-sensitive demand generation.

πŸ“ Annecy, FranceπŸ“… Founded 2015πŸ’° Custom / agency and mid-market

Specifications

Employees
~50
Funding
Private company
Replaces
HubSpot, Pardot, ActiveCampaign