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Marketing Automation

European marketing automation and campaign management tools.

15 companies in this category

Marketing cluster

Start with the live HubSpot alternatives guide when the buying job is still all-in-one marketing automation, or come here from the broader business email providers guide when mailbox control is widening into campaign orchestration. Then use this deeper shelf as the broader shortlist-review layer once you want to compare the full European bench side by side before narrowing into the lifecycle-first Customer.io alternatives guide or the email-first Mailchimp alternatives guide. If you arrived from HubSpot, business email, or Mailchimp, this shelf is the shared shortlist layer before you branch back into the adjacent buyer guides. If the review is really about CRM plus automation rather than campaign tooling alone, keep the adjacent Salesforce vs European CRM alternatives path nearby so the marketing shortlist does not drift away from the sales system it has to plug into.

Actito logo
Actito
🇪🇺 EU Only

Belgian marketing automation platform focused on customer activation across email, SMS, loyalty, and orchestration.

📍 Louvain-la-Neuve, Belgium📅 Founded 2000💰 Custom / enterprise

Specifications

Employees
~250
Funding
Private growth company
Replaces
HubSpot, Mailchimp, ActiveCampaign
Brevo logo
Brevo
🇪🇺 EU Only

French all-in-one marketing automation platform combining email, SMS, CRM context, landing pages, and transactional messaging.

📍 Paris, France📅 Founded 2012💰 Free tier + paid plans from monthly subscriptions

Specifications

Employees
~900
Funding
Private growth company
Replaces
HubSpot, Mailchimp, Customer.io
Copernica logo
Copernica
🇪🇺 EU Only

Dutch marketing automation platform for email, customer data, segmentation, and event-driven campaign workflows.

📍 Amsterdam, Netherlands📅 Founded 2001💰 Usage-based plus enterprise options

Specifications

Employees
~150
Funding
Private software company
Replaces
HubSpot, Mailchimp, Adobe Marketo
E-goi logo
E-goi
🇪🇺 EU Only

Portuguese omnichannel marketing automation platform for email, SMS, web push, forms, and journey orchestration.

📍 Matosinhos, Portugal📅 Founded 2003💰 Tiered plans plus custom options

Specifications

Employees
~100
Funding
Private software company
Replaces
HubSpot, Mailchimp, ActiveCampaign
Evalanche logo
Evalanche
🇪🇺 EU Only

German B2B marketing automation suite with lead scoring, campaign orchestration, and strong DACH compliance positioning.

📍 Starnberg, Germany📅 Founded 2001💰 Custom / mid-market

Specifications

Employees
~100
Funding
Private software company
Replaces
HubSpot, Marketo, Mailchimp
Friendly Automate logo
Friendly Automate
🇪🇺 EU Only

Swiss managed marketing automation platform built for privacy-sensitive teams that want Mautic-style flexibility without self-hosting.

📍 Lausanne, Switzerland📅 Founded 2014💰 Custom / managed service

Specifications

Employees
~50
Funding
Private company
Replaces
HubSpot, Mailchimp
Mautic logo
Mautic
Open Source🇪🇺 EU Available

Open-source marketing automation platform for self-hosted email journeys, lead scoring, forms, and campaign orchestration.

📍 Paris, France📅 Founded 2014💰 Free self-hosted; managed hosting depends on provider

Specifications

Employees
~community-led
Funding
Open-source community and ecosystem support
Replaces
HubSpot, Marketo, Pardot
Plezi logo
Plezi
🇪🇺 EU Only

French B2B marketing automation platform centered on lead nurture, campaign workflows, and content-driven pipeline generation.

📍 Rennes, France📅 Founded 2015💰 Custom / B2B-focused pricing

Specifications

Employees
~50
Funding
Private company
Replaces
HubSpot, Marketo, ActiveCampaign
Revalyze logo
Revalyze
🇪🇺 EU Available

Revalyze is a Dutch competitive intelligence platform that uses AI to automatically track and analyze competitors' activities across the web. The platform monitors competitor websites, pricing changes, product launches, marketing campaigns, social media, and news mentions, then delivers actionable insights to sales and marketing teams. Revalyze automates the manual work of competitive research, helping businesses stay ahead of market changes and respond quickly to competitor moves. The platform is a European alternative to US tools like Crayon and Klue.

📍 Utrecht, Netherlands💰 Custom
SALESmanago logo
SALESmanago
🇪🇺 EU Available

Polish customer data and marketing automation platform with strong ecommerce personalization and revenue orchestration features.

📍 Krakow, Poland📅 Founded 2012💰 Custom / growth to enterprise

Specifications

Employees
~400
Funding
Private growth company
Replaces
HubSpot, Klaviyo, ActiveCampaign
Sarbacane logo
Sarbacane
🇪🇺 EU Only

French marketing automation suite for email, SMS, landing pages, and campaign orchestration across B2B and SMB teams.

📍 Lille, France📅 Founded 2001💰 Tiered plans plus enterprise options

Specifications

Employees
~300
Funding
Private software company
Replaces
HubSpot, Mailchimp, ActiveCampaign
Selligent Marketing Cloud logo
Selligent Marketing Cloud
🇪🇺 EU Available

Belgian omnichannel marketing automation suite for enterprise lifecycle orchestration, segmentation, and personalized campaign delivery.

📍 Brussels, Belgium📅 Founded 1990💰 Custom / enterprise

Specifications

Employees
~700
Funding
Private software company
Replaces
HubSpot, Adobe Marketo, Salesforce Marketing Cloud
Spotler logo
Spotler
🇪🇺 EU Only

Dutch marketing automation platform covering email campaigns, lifecycle journeys, forms, and CRM-aware lead nurturing for mid-market teams.

📍 Rotterdam, Netherlands📅 Founded 2017💰 Custom / mid-market

Specifications

Employees
~350
Funding
Private growth company
Replaces
HubSpot, Mailchimp, ActiveCampaign
Voyado logo
Voyado
🇪🇺 EU Only

Swedish retail-focused lifecycle and CRM marketing platform for loyalty, personalization, product recommendations, and omnichannel messaging.

📍 Stockholm, Sweden📅 Founded 2005💰 Custom / retail enterprise

Specifications

Employees
~300
Funding
Private growth company
Replaces
HubSpot, Klaviyo, Salesforce Marketing Cloud
Webmecanik logo
Webmecanik
🇪🇺 EU Only

French marketing automation platform and managed stack for lead nurture, scoring, landing pages, and GDPR-sensitive demand generation.

📍 Annecy, France📅 Founded 2015💰 Custom / agency and mid-market

Specifications

Employees
~50
Funding
Private company
Replaces
HubSpot, Pardot, ActiveCampaign
Marketing Automation - European SaaS Companies | European SaaS | European SaaS